Doctor Online Reputation Management
When someone needs a Dentist, OBGYN, or other Doctor and Healthcare Professional, they research these medical professionals online before choosing one. Furthermore, since your future patients are web-savvy individuals interested in your work-history and finding reviews about you, they will conduct an extensive online background check prior to any procedure and most of the time, prior to the first visit. Therefore, online reviews and the general online reputation can literally make or break a practice.
Reviews are simply too important to ignore!
Bad reviews can cost a business to lose potential clients, current customers, or even worse, reputation in the community. This in turn can results in not only less revenue, but in some cases, completely closing the business. According to a Harvard Business School Study on Reviews, Reputation, and Revenue: a one-star rating decrease can reduce revenues by nearly 10% for a business practice.
Sadly, when someone searches your name on Google or other search engine, they take the results at face value and judge you specifically on the information gathered, no matter it’s validity. Furthermore, a negative comment can linger and associate with your name or business for months or even years. This in turn equates to more visibility.
Negative, inaccurate, misleading and even worse, implying content that appears in your top search engine results makes a bad impression on those searching. Even though no one can completely delete that content (except the original poster or the website webmaster), we can make it effectively make it disappear.
We write your online biography and create dozens of blogs, web 2.0 pages, and other web properties about you or the incident in question. Then we secure their spot on the top three pages of Google, as over 90% of Internet users do not search beyond the second page on Google, Bing, Yahoo!, or other search engines. This means that information on the 3rd page is virtually unseen and the negative content is bumped from the top results.
Don’t forget to claim your “Social Media Identity.” Why have others post on social media websites using your business name? Here are two sites that will make it easier to search the availability of social media usernames:
Yes, we advise Doctors to have a social media reputation and identity, but that doesn’t mean you should also stay away from a personal account. Having a personal Facebook, Twitter, or other social media page is acceptable for any professional as long as the profile is tasteful and used wisely. Although a cliche, still keep in mind that a reputation takes years to build but only a few seconds to destroy and with social media, 1 photo or status update can be misconstrued to speak volumes.
Another opportunity that many medical professional don’t realize is purchase their own website. Although you may be featured on the hospital or medical network website, having your own site will increase visibility and also assist in promoting your professional background. Imagine an online, living resume that can be updated daily.
However, the most important factor for a doctor’s reputation is the ratings found online. Whether it be Google, Yelp, RateMD, Wellness, CitySearch or other, if there is something negative to be said, there are plenty of mediums online to vent. At Empire Media, we can assist in your online reputation and welcome you to contact us today.
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